Estée Lauder – DayWear Campaign Static Part

A seasonal summer campaign created for Estée Lauder’s iconic DayWear collection. The visuals highlight the product’s key attributes—lightweight texture, antioxidant protection, and daily hydration—through a fresh, sunlit aesthetic that embodies the ease and radiance of everyday skincare.

I was fully involved across all stages of the creative process, including concept development, art direction, on-set supervision, post-production, and video editing, ensuring a cohesive and elevated visual narrative across all campaign assets.