HI, I am Ruolan.
I’m a Creative Designer based in Paris, currently working at Estée Lauder. With 4 years of experience across creative design and art direction, I’ve contributed to a diverse range of projects—including campaigns, brand activations, editorial content, and digital experiences.
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I bring together brand identity, graphic design, photography, and video editing to produce impactful content and consistent visuals that connect with audiences everywhere.
Experience
Estée Lauder, Paris
2024.03 - 2025.10
Creative Designer EMEA
- Create asstes and Key Visuals for 10+ EMEA campaigns, including Night Campaign, Double Wear Campaign, Diwali, Black Friday, and other collaboration campagins.
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- Supported 10+ shoots across Paris, Barcelona, Prague, Berlin, and Mumbai, managing Zalando content, key video productions, and influencer collaborations with Victoria’s Secret model Grace Elizabeth and Miss World Manushi Chhillar.
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- Manage Post-Production including video editing, audio editing, color grading, visual effects, and subtitle creation.
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- Collaborate with CM, VM & Education Teams to design cascade videos, event materials, and social media content for LinkedIn, Instagram, and YouTube.
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- Provide art direction for major campaigns in collaboration with the creative lead.​
BYD Company
2023.06 - 2023.09
Creative Design Assistant – Digital & Social Media
- Collaborated with the marketing team to design engaging social media visuals, including promotional graphics, event banners, campaign assets, and print materials to support brand growth and marketing strategy.​
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- Produced motion graphics and videos & animations to enhance digital campaigns and boost social media engagement.
OPPO Company
2023.03 - 2023.06
Design Assistant in Europe Brand Department
- Provided end-to-end support for major product launches (Realme GT3 and Realme 10) and MWC events by creating online and offline promotional materials.​
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- Assisted the brand art director in product shooting, visual asset development, KV design and creative direction to ensure brand consistency.
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- Collaborated with cross-functional teams to develop packaging designs, and social media assets for global marketing campaigns, ensuring alignment with OPPO’s brand identity.
Ministry of
Natural Resources
2022.12 - 2023.05
Motion Graphic Designer
- Collaborating with the client on script revisions and finalization, shooting video footage, and creating graphic materials.​
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- Developing animation concepts and storyboards, producing motions and videos.
Xuanen Cultural
Tourism Project
2022.01 - 2022.12
Art Director
- Created key visuals and posters for project promotion and redesigned the cultural patterns of Xuan'en city for a ground projection light show.​
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- Designed cultural derivatives based on Xuan'en city’s tone for the project, including brochure, newsletters, umbrellas, tea cups, books and so on.