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Double Wear Double Me
Project type
Integrated Creative Campaign
Date
August, 2024
Location
Paris
In late 2024, Estée Lauder launched the Double Wear Double Me campaign, a global initiative celebrating the iconic Double Wear Stay-in-Place Foundation. The campaign's bold message, “Double Your Power,” emphasizes the foundation's 24-hour flawless wear, empowering individuals to face life's challenges with confidence. Featuring diverse casting and dynamic storytelling, it showcases the foundation's resilience and inclusivity across various real-life moments.
Role: Creative Direction / Art Direction / On-set Supervision / Post-production / Video Editing
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